From January 2008 company BGinfo Box holds the license for
publishing one of the most important European guides - In
Your Pocket City Guide. In Your Pocket guides appeared in
1992 and provide important information on more than 100
European cities via passenger portal: www.inyourpocket.com
and 93 printed editions published in 23 countries.
As the holder of the license, Bginfo Box
has by now published six editions of Belgrade In Your Pocket
guides and two editions of Novi Sad In Your Pocket.
BELGRADE IN YOUR POCKET
Belgrade In Your Pocket is a free guide in English language
for Belgrade guests and residents. A free copy of this guide
can be found in Belgrade hotels, hostels, Belgrade Airport
arrival terminal, train station, Belgrade Tourist organization
Information centres, embassies, foreign cultural and trade
centres, the Serbian Chamber of Commerce, as well as in
offices of guide’s sponsors.
The guide can be downloaded from In Your Pocket web portal
http://www.inyourpocket.com/data/download/belgrade.pdf,
with over 2 000 000 visits per month.
Belgrade and Novi Sad edition as well as Bginfo Map can
be found in over 600 shops in the city, with the price of
150 Din.
A free copy of Belgrade In Your Pocket is available to
all guests and members of various cultural and sport manifestations
(like The Eurovision Song Contest and the International
Press Institute World Congress) as well as manifestations
organized by Belgrade Media Centre. Belgrade In Your Pocket
is published every three months.
The first edition of Belgrade In Your Pocket guide was printed
in 10.000 copies, covering the period April-June, and distributed
at the mentioned locations from April 15, 2008.
Due to a large demand and constant growth of the distributive
network, Belgrade In Your Pocket guide No2 was published
with the circulation of 20.000 copies, and covered the period
July-September 2008, starting from July 1, 2008.
The third edition of Belgrade In Your Pocket Guides was
published on October 10th, 2008, and it covered the period
October-December. Belgrade guests were able to find their
free copy of this guide at all previously mentioned locations.
Waiting for 2009, on December 26th, 2008 we published the
fourth Belgrade In your Pocket guide. It’s circulation was
20.000 copies, and the distribution lasted until march 2009.
The fifth edition of Belgrade In Your Pocket guide was,
due to demand and the increase in distributive locations,
published with the circulation of 25.000 copies in April
2009. The Universiade is covered in the sixth edition of
Belgrade In Your Pocket. The circulation is again 25.000
copies, while the distributive network is enlarged for 25
specialised Universiade locations – The University Village
and other Universiade facilities, the locations of the competitions,
new positions in the city centre, etc.
In october 2009. we published Belgrade In Your
Pocket No.7 with the circulation of 25.000 copies,
and enlarged the distributive network.
NOVI SAD IN YOUR POCKET
Novi Sad In Your Pocket guides are published before the
Exit festival, twice a year with the circulation of 25.000
copies.
Novi Sad In Your Pocket is available to Belgrade and Novi
Sad guests in hotels, hostels, museums, Belgrade airport
arrival terminal. Train station, Belgrade and Novi Sad Tourist
Organisation Information centres, embassies, foreign and
domestic cultural centres, the Serbian Chamber of Commerce,
as well as in offices of guide’s sponsors.
The first edition of this guide was published in July 1,
2008 with the circulation of 25 000 copies. Thee second
edition was published also in July, but 2009, with the Exit
festival as the main theme.
The guide can be downloaded from In Your Pocket web portal
http://www.inyourpocket.com/data/download/novi_sad.pdf,
with over 2 000 000 visits per month
BASIC INFORMATION:
Belgrade In Your Pocket and Novi Sad In Your Pocket contain
objective and independent texts with precise information
on these cities.
For more on these guides, please visit www.inyourpocket.com
and people from all over the world can access them and download
all of the informative and commercial content of the guide
even before coming to the desired destination.
The readers of In Your Pocket guides are business people,
tourists and expatriates.
According to conducted studies, the readers have confidence
in In Your Pocket guides and 97% relies on the advice on
where to spend their money (which hotel to choose, where
to eat, which mobile operator services to use, etc.)
Here are the results of the study:
45% of the readers wins more than 40.000 EUR annually
20% are managers or directors
53% spends over 50 EUR daily for food, drinks and fun
70% spends over 50 EUR for accommodation
84% takes the advices on the choice of restaurant
30% takes the advice on clubs, shopping and transportation
only 2,2% of the readers said the given advices on how to
spend their money had not helped them make the decision.
