BGinfo
Box, with its expertise
and capacities, can offer its clients the full-service mailing
solution, which is sending the personalized advertising mails
on the Serbian territory.
Direct mailing produces:
- The intensive and direct contact with the targeted audience
- Recognition and memorization of the client and its message
- If planned, active response of the targeted audience
Direct mailing is:
The personal method
A targeted method that enables you to reach the specific targeted
group, focusing your marketing campaign towards a desired
goal.
The
personal method
Direct marketing is a personalized way to contact your client.
The message is created to recognize the needs and interests
of your clients. The flexible method of direct mailing can
be sent in various forms, including letters, postcards or
brochures. In this way, you can express creativity by using
different colour schemes, graphics and even a free sample
of your product.
The flexible method
Direct mailing can be sent in various forms, including letters,
postcards or brochures. In this way, you can express creativity
by using different colour schemes, graphics and even a free
sample of your product.
A concrete method
The consumer can always return to your message by re-examining
the received mail. The received coupons or samples reinforce
the relation with you as the supplier.
A measurable method
The results achieved by using the direct marketing method
can be measured through the responses or inquiries you receive.
You will be able to appraise the qualities of your offer as
well as make the necessary changes or adjustments to meet
the needs of your clients.
Profitable method
All funds invested in the direct marketing campaign are used
in the best possible way since your messages reach the targeted
audience directly.
The advantages of Direct mail:
Targeting
The experience has shown that the greatest advantage of direct
marketing is that it reaches the predetermined targeted group
of customers. If, at the same time, a new client data base
is obtained, the targeted group of customers is enlarged.
Personalization
Direct marketing is a personalized way to contact your client
and to adjust your offer to meet the needs of your clients
upon the results noted during previous mailing campaigns.
Optimisation Due the reliability of its results, direct mailing
can be used to create the list of best buyers, best offers,
best period to make an offer etc. Later on, in order to achieve
the optimal results, the best offer can be proposed to the
wider audience.
Accumulation The received responses and the lack of response can
be added to the data base so that the future mailing campaigns
are targeted in a more precise manner.
DIRECT MAILING includes:
-choosing the envelopes (the size, print
– one or more colors, applications – logo or picture),
-printing the mailing (the size, print –
one or more colors),
-printing of the advertising supplement (the
size, print – one or more colors),
-labeling (printing or posting the sticker
with the company name and address), personalization of the
mailing (three personalization places per mailing),
-facilitating the mailings (inserting the
advertising mail and supplements into envelopes), and mailing
classification in order to achieve faster delivery and postage
to the Post office (the mailings are delivered to the Post
office directly).
PRIVACY POLICY: In direct marketing the privacy of
data and strict control of accessing databases are respected.
DATABASES: Depending on the
need and targeted audience, we also supply different databases
for our clients. Upon the client’s request, further
selection or database division according to the additional
criteria is possible within the targeted audience group.
INDIVIDUALS: Database consists
of around 1,2 million entries for individuals.
The criteria for database segmentation:
- place of residence
- part of the city (streets, street numbers)
- gender
- age
- consumer habits
- financial data
LEGAL ENTITIES:Database consists of around
360.000 different profiles of legal entities in Serbia.
The criteria for database segmentation:
- the company’s activity
- the sub activity within activity
- the city
- the address
The price of the direct mailing service is the subject of
agreement and is determined upon the details of your inquiry.
IF YOU WISH TO USE DIRECT MAILING SERVICES, PRESS
HERE>>>
